How To Sell On Ebay: The Money Is In The Back-end
|
Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They shipthe item. End of story. End of buyer-seller relationship.
. . .end of customer's total worth to the business--and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales.
In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders.
Autoresponders will allow you to automate the follow-up and upselling process. You can subscribeto an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely.
Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up.
You can use your autoresponder a number of differentways to make follow-up sales, but you must start by collecting names to load into your autoresponder.
You can do this by asking customers (after you've made a sale) if they would like to join your mailinglist and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respondpositively into your autoresponder.
Getresponse will send them a confirmation message. The rest is up to you.
Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often.
Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer.
For instance, you could send out special offers forcomplementary products at certain intervals. You couldtarget people who purchased digital cameras and offerthem sticks of memory at a discounted price, but onlyif they buy within a certain amount of days after the close of the auction. You could do the same thing withcamera bags--and also set a specific date.
If you sell jewelry, you could offer customers a matchingset of earrings for a necklace at a discount. Or cleaningtools. Or a jewelry box.
There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow:
1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and
2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want.
. . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store.
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
|
|
|
Drop Shipping Secrets And Sources Revealed
Unfortunately for those just breaking into the wholesaling business, drop-shipping source information is jealously guarded. With a firm understanding of the service they offer, it isn't hard to see why. As opposed to the typical wholesale resource, drop-shippers offer a myriad of benefits to their buyers:? You have no excess merchandise to house between orders.? You're saved the hassle of calculating shipping, packaging orders, and standing in line at whichever postal service you may use.? Drop-shipping is a great resource for people who own and run web-sites out of their spare time.? Drop-shipping doesn't require you to make any out of pocket expenses.As you can see...(related: Auctions)
Sell Your Items At Cost And Make A Fortune On Ebay!
Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the ebay sellers box and coming up with selling them at cost to make a fortune.What I mean by this was that I was going to sell the items at no loss to me on ebay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as : A loss leader without the Loss!...(related: Auctions)
Top Internet Businesses
The internet is packed with web businesses jockeying forthe attention of regular users. Selling everything underthe sun and offering a substantial array of services, theinternet is quickly becoming the favorite of users,surpassing traditional catalog and store shopping. Inaddition to phenomenal sales and dynamite deals, theinternet offers access t...(related: Auctions)
How To Make Money From Internet Auctions
If your business is not using eBay and other Internet auctions, you could be missing out. Here are just a few ways of generating additional income, profits and cashflow from online auctions.1. Convert Excess Assets to CashSell personal or business items that you no longer use. For example, are there slow moving inventory items i...(related: Auctions)
Ebay Consignments: The Giant Opportunity Hiding On Ebay (part I)
More and more, people are becoming aware that they have potential cash sitting in their closets, attics, and basements. But not everyone has the time or the know-how to tap into it, so these items remain where they are or are given away. Or worse, they're tossed out with the trash. eBay is about to change that.eBay Consignments are a Growing Opportunity for experienced eBay sellers and a boon to consumers who want to unload their "stuff"Heres a common scenario:Renee has a basement full of record albums from the 1940's that s...(related: Auctions)
Ebay: What Should I Sell?
There is an art to picking profitable products. It's not just what you want to sell but rather what will sell. Unless you pick a product in demand in the marketplace, you will fail. A fundamental principle of the capitalist system is "supply and demand". It represents a delicate balancing act between "what people want" and how much of "it" is available.E...(related: Auctions)
Mail Order: The Original Internet Still Going Strong
While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, piling up profitable year after profitable year after profitable year. What industry is that? It's the mail order industry--or as I prefer to call it, "the original Internet!"Yes, long before the birth and explosion of the Internet, mail order shopping was a hugely popular and preferred method of doi...(related: Auctions)
Ebay - Getting More Bids Using An Auction Preview
If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids.For two years I used a free hosting service to host a small web site that I used as a pre-auct...(related: Auctions)
Do You Sell Tires By Mail? Maybe You Should Ebay
I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)I know, if you...(related: Auctions)
site-map - Copyright © 2007 | Contact Webmaster | All Rights Reserved | Free Articles and Information | Auctions