YouTube

YouTube first appeared on the web in early 2005, and it quickly gained popularity on MySpace due to MySpace members who embedded YouTube videos in their MySpace profiles. Realizing the competitive threat to the new MySpace Videos service, MySpace banned embedded YouTube videos from its user profiles. MySpace users widely protested the ban, prompting MySpace to lift the ban shortly thereafter. But since then links from each embedded video on MySpace to the home pages of the video on YouTube have been blocked making it more difficult to find the same videos on YouTube's website.

Since then YouTube has become one of the fastest-growing websites on the World Wide Web, outgrowing MySpace's reach according to Alexa Internet. In July 2006 several news organizations reported that YouTube had overtaken MySpace. In a September 2006 investor meeting, News Corp. COO Peter Chernin claimed that virtually all modern Web applications (naming YouTube, Flickr, and Photobucket) were really just "driven off the back of MySpace" and that "we ought to be able to match them if not exceed them".

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