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There exists a new type of advertising that is going great.
Watch out, it could be the next most prominent event since
Google Adsense. At present, site owners expend immense amounts
of money in order to get visitors to their web page. They try
pay per click ads, banner ads, popup ads, and a hundred other,
often nefarious, methods of acquiring traffic. The newest way of
attracting visitors has become known as Pixel Advertising.
The basic premise is that pixels (the primary unit that makes up
a graphic on a website) are made available on a web page. These
pixels display graphics that link back to the advertiser's
website. The page becomes a mosaic that can often equal the best
pop culture art. The outcome is a web page that gets qualified
traffic with a link back to their site, this in turn causes
sales which, in anyone's book, is the name of the game.
The reasoning behind this new medium is the idea that PPC
advertising costs too much. Ten PPC clicks per day at 50 cents
per click works out at $1825 per annum. Often pay per click
costs a great deal more than this depending, obviously, on the
competition.
Pixel adverts are usually a single cost and are valid for years.
It is not uncommon to see pixel site owners providing their
space for 5 years. With a good quality graphic, it could attract
more visitors to your website than pay per click advertising
resulting in big savings. Spaces are most commonly sold in 10 by
10 pixel blocks at 5 cents per pixel up to over a dollar a
pixel. A 10 by 10 block comprises 100 pixels. The 10px by 10px
minimum format is usually the norm as this is logically the
smallest functional space. Blocks of pixels generally have to
form a square or a rectangle.
Pixel advertising is just in it's infancy. It is much too early
to tell where it may lead, but for what they cost, the pixel ads
tend to be most likely money well spent. Overall, it's likely to
be a small price to pay and could benefit site owners with a
good collection of inbound links.
About the author:
Julia Vernon is a marketing consultant working in the UK. She
has operated a successful marketing company for several years.
You can see an unusual slant on Pixel Marketing by visiting
http://www.pixel-pets.com/
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