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In a resounding challenge to pixel based advertising websites;
eaPixel launched its namesake website eapixel.com which combines
true pixel artistry, flash animation and creative display of
advertising art. With the tagline "Earth Advertising in Pixel
Artistry," eaPixel has adapted the planet to display of both art
and ads. The sleek, appealing design of the website and truly
unique approach to display advertising presentation has already
attracted substantial attention on the World Wide Web.
Advertisers are offered houses, office buildings, boats and
aircraft all of which are graphically designed in pixel art, a
painstaking process of constructing graphic images one tiny
pixel at a time. These pixel structures are integrated into
flash animations that enable a unique display of creative
advertising of various sizes. Breaking free of the Million
Dollar Homepage mold, successfully developed by Alex Tew, and
subsequently copied by thousands of opportunists, advertisers do
not share valuable web real estate with other ad art. Instead,
only the fine pixel artistry of the eaPixel graphic design team
is viewable onscreen until any one of the pixel art structures
is highlighted. At that moment only one large, clickable,
display ad is viewable onscreen. The pixel structures are built
on maps of countries of the world thus creating visualization
akin to simulated city-like cartoon imagery.
"The Million Dollar Homepage was only going to work once," said
Robert Cole, Senior Graphic Designer at eaPixel. "Rather than
copy Alex Tew's work, web crafters should have learned from it
and spawned some original ideas. The presentation of pixel ad
based sites has been beaten to death. People want to see new
ideas, new treatment of concepts." Record Rate of eaPixel
Website Visits
Indeed, people are clamoring to see something new which is a
boon to advertisers on eaPixel.com. The website has seen
extraordinary traffic since its launch in October 2005. "We have
gone from a dribble of visitors to a steady stream of web
traffic in a very short time," said Cole. "We have piqued the
curiosity of both consumers and advertisers. We're very grateful
for all the attention." A standard rate card is in place for
potential advertisers with small pixel structures starting at a
mere $50 for years of advertising delight. The most expensive
properties appear on the main map of the world where advertisers
can lease pixel constructed skyscrapers some ten times the sizes
of the typical pixel structure on the website. Art sells. Pixel
art has always been popular and in recent years has made a
tremendous comeback in the form of cartoons, posters and retro
games. It is an oddity that eaPixel seems to have the formula on
which to capitalize.
The naysayers of pixel based advertising should treat
themselves to a viewing of eaPixel.com's rare treatment of
"Earth Advertising in Pixel Artistry."
"Come on over and see us," Cole said. "Just about everyone else
has already!"
For more information on eaPixel: http://www.eapixel.com
About the author:
Gene is a project management professional with a background in
web design and development, graphic design and public relations.
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