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It’s true! Most people won’t buy from you the first
time they see your offer.
In fact, a large majority won’t purchase the second
time either. That’s why you need to put your wonderful
offer in front of them with hard-hitting messages that
present different benefits and close the sale.
Buy you might know this already. Therefore, the real
question is how many automatic messages should you
have?
The magic number seems to be seven. And here’s how to
make everyone of your responses sell hard!
GIVE THEM A REASON TO OPEN THE E-MAIL
You’re offer isn’t going to get read unless you
present them with an offer that builds curiosity or makes a
strong promise in the subject.
Throw the word FREE in your message. Or just design a
little teaser so the reader can resist opening the
message and finding out what you mean.
Another technique that works in getting your messages
opened is to present a series of 7 tricks or secrets
that come every few days. In order for the recipient
to learn everything from the series they’ll have to open
each e-mail. And BINGO, you have them primed and ready
for your sales pitch.
DETAIL DIFFERENT BENEFITS IN EACH MESSAGE
While your first benefit may not convince them to buy,
your second or third might be the one to really excite
them. Look at your product or service from different
angles. Then in each message attack and detail one
specific benefit.
Try to make every benefit you detail a little
different from the one prior to it. If you’re selling tires, one
message can go into detail about their durability. A
second message would detail another benefit, this time
maybe focusing on the safety record of the tires.
DON’T FORGET THE BASICS
Write an auto response message like you would a normal
sales letter. Give the customer a call to action, like
“Order Now”, and give them a link to click on.
Make your copy short and easy to skim. Most will be
afraid to dive in to a long cluttered sales letter, so
break your paragraphs up into smaller easy to digest
pieces.
And don’t forget to make your copy benefit heavy.
Everything should be about what the reader’s going to
get.
OFFER ADDITIONAL PRODUCTS
No sense letting good prospects get away from you.
I always offer different programs that target the
audience of my auto response messages. Your best bet
is to sign up for some compatible affiliate programs and
litter your sales letter with links and attention
grabbing headlines.
About the Author
Grady Smith will write your sales
materials, articles, ads, and autoresponse messages at
a price you can afford and with GUARANTED results! Go
to http://www.mountainhighpub.com/copywriting.html for
the 3 FREE secrets of money making sales letters.
Learn how Grady turned a HUGE profit online in only
five days! http://www.mountainhighpub.com
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