Flagship Social Marketing Research To Make Curries Healthier

DJS Research Ltd has been commissioned to work on a programme of research for the East Midlands beacon project: ‘Eat In, Eat Out, Eat Healthy’.

This is one of ten ‘beacon’ projects intended to become an outstanding example of partnership working in Social Marketing. It focuses on Indian takeaway food in Lincolnshire. The north west market research agency are exploring current practice and looking at how the behaviour of cooks and takeaway owners can be changed, as well as the behaviour of regular eaters of Indian takeaways.

Both qualitative and quantitative research techniques are being utilised including desk research, depth interviews and a series of face to face interviews. The company will carry out more than 50 qualitative and quantitative interviews with takeaway restaurants in Lincolnshire to discuss ideas for healthier menus with the chefs and owners. The healthier recipe ideas have been produced by NHS Lincolnshire, one of the organisations backing the research.

The project is being carried out by DJS Research on behalf of a range of organisations, including the National Social Marketing Centre, Department of Health, East Midlands Public Health Observatory, Government Office East Midlands, Food Standards Agency East Midlands, NHS Lincolnshire, Lincolnshire County Council, Consumer Direct various other city and borough councils.

DJS Research Ltd is a full service market research agency offering both qualitative and quantitative research services within the business to business and consumer markets. Based in the North West, the company offers bespoke services with Research Directors managing and running projects from start to finish. The company offers a range of services from identifying market research requirements, devising a suitable programme, through to project implementation and reporting findings.

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Danny Simms is the research director for DJS, a leading UK market research company

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