Biography of Gucci

1920s
Guccio Gucci opened his original leather goods and small baggage store in his native Florence in 1921. Having previously worked in London's Savoy Hotel absorbing the refined tastes of English nobility, he presented this sensibility to Italy by means of exclusive leather-based merchandise inspired as well as produced by the master craftsmen of Tuscany.
1930s
During the Thirties, a refined international clientele is attracted to the compilation of footwear, belts, gloves, luggage and trunks. The equestrian-inspired horse bit and stirrup motifs were becoming lasting symbols of the fashion house, and of an increasingly revolutionary design aesthetic.
1940s
Facing a diminished amount of materials in the second world war, Gucci demonstrates itself to be an enterprise synonymous with exceptional inventiveness as well as inspiration. The traditional Bamboo Bag is introduced, and promptly establishes itself as one of the foremost of numerous iconic products. A favorite amongst royalty and celebrity alike, the bag is nonetheless available today.
1950s
The trademark green-red-green web, a spinoff of the saddle girth, becomes a big success in the Fifties and even in the present day it remains one of the most well-known trademark identifiers. Further retail outlets open in Milan and New York signaling the start of a worldwide presence as a up-to-the-minute luxurious brand.
Sons Aldo, Ugo, Rodolfo and Vasco take over the corporation following the passing away of Guccio Gucci in 1953.
1960s
Gucci introduces products that are loved by the most iconic figures of the age and results in being known for developing timeless designs. The printed Flora silk scarf is produced for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag.
Retail outlets open in London, Paris, Palm Beach and Beverly Hills continuing the worldwide development of the Gucci name.
The legendary interlocking double 'G' logo is adopted in the mid 1960s.
1970s
Stores open in Hong Kong and Tokyo as growth is targeted in the direction of the Far East. Product diversification increases and the business carrys out key research into more deluxe materials. Contemporary, progressive designs are produced and other product categories are launched. The earliest classic creations are modernised using new shapes and colours whilst preserving the quality and craftsmanship that is paramount for the brand.
1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, results in being head of the company with fifty percent of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment company, Investcorp, purchases the remaining half of shares belonging to Aldo Gucci and his descendants.
1990s
International approval follows the relaunch of Gucci which is inspired by a pioneering combination of innovation and tradition. Tom Ford becomes creative leader of Gucci in 1994 and he brings a feeling of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses rapidly develop into icons of Ford's exceptional vision.
Gucci creates the highly successful transformation to a fully public enterprise through the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation names Gucci "European Company of the year 1998" for its strategic foresight, management quality and overalll economic and financial performance. A strategic venture with Pinault-Printemps-Redoute is created in 1999 and turns Gucci into a multi brand group.
2000s
Neilson company declares Gucci the most sought-after luxury brand in the world during 2007 cementing its astounding international accomplishment. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 building a distinctive vision that fuses past and present; history and modernity. Exploring its abundant heritage and unrivaled craftsmanship capabilities, major house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a fresh new look.
The collaboration with UNICEF, originally started in 2005, expands on an annual basis becoming a major corporate initiative that blends nicely with the Italian brands comprehensive reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the fabled Italian brand's exclusive heritage and long-lasting standards are emphasized in conjunction with its high fashion and aspirational style.

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Elizabeth Rodriguez specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry. Gucci (new) mens eau de toilette is Elizabeths favourite Gucci fragrance.

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