Attraction Marketing For Netwok Marketers

There’s been plenty written over the last couple of years about “Attraction Network Marketing” as the industry moves online. But what’s really changed in the world of Network Marketing since the moving to a net based industry? Does Attraction Marketing even really work at all in Network Marketing? What is “Attraction Marketing” and how does it work.

The truth is, no one really joins a particular business or opportunity…they join you!

Most very successful Network Marketers have practiced “Attraction Marketing” for many years and have amassed great wealth on the back of “Magnetic Personalities” and charismatic presentations. Basically, a person must be confident that when they join your business they will benefit in ways not possible through other groups or organisations…and who can resist that!

But the real key to “Attraction Marketing” is to target those people who are looking for your business opportunity anyway, have the ability and desire to pay for it, and are ready to get started right away. The “Old School” techniques of throwing as much mud at the wall as you can and working with whoever will stick around and listen is a foolish notion taught by people with no industry experience and absolutely no Marketing insight whatsoever.

I remember with great apprehension the many hours I spend wandering the Shopping Centres of the world giving out CD’s, prospecting anyone with a pulse. Sure, I recruited a bunch of people that way, I was even sponsored by someone doing the very same thing. But how much of a return on my time did I get from the exercise?

The basis of “Attraction Marketing” is that we only talk to prequalified prospects who we know are already interested in what we are doing. The only question remains how to qualify and filter leads efficiently online so we can spend our time with people who deserve it?

It is helpful to think in terms of your target market; Is my activity “attractive”, productive and profitable? Am I involved with the right people? Is my business coach experienced and involved in my industry or is he/she sitting on the sideline. This industry is full of so-called “experts” but very few have the runs on the board.

Also, TRUST YOURSELF!! I have learned over the years to trust my own judgement; if something doesn't feel right or a complete waste of time….it probably is!! Don’t get trapped trusting someone who tells you to do something that feels obviously wrong or foolish; trust your own judgement first, it’s not usually too far wrong.

Attraction Marketing is very real and very effective in a Network Marketing industry which is increasingly internet based. Mike Dillard’s book Magnetic Sponsoring is essential for anyone in the NM Industry today. In fact, any attempt to build any sort of MLM business without this book is a waste of time because everyone else in the game is far ahead of you from the get-go.

That’s all from me this post, be sure and leave me some comments and leave your details so I can get back to you.

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To learn more about Attraction Marketing visit David Sutherland's Blog or visit David's coaching site at www.mlmcoachingsystems.com Mike Dillard's Magnetic Sponsoring is available at www.magneticsponsoring.com

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